Ignore the logos

People should be addressed as they prefer to be addressed. If someone says her name is Elizabeth, call her Elizabeth, not Liz or Beth or Betsy. (Ignore her if she insists on being addressed as Your Royal Highness, unless she lives in Windsor Castle.) Likewise, we should call companies by the names they have chosen … More Ignore the logos

Take turns

Do you have trouble getting off the starting block when you write? See if this sounds familiar: Before you’ve finished three sentences, you find yourself going back to the beginning to re-phrase something. Then after a few more sentences you stop to look up a word you may not have spelled right. Then you go … More Take turns


In most countries, people drive on the right side of the road. But in some countries, people drive on the left. Neither way is wrong. Just pick one and stick with it so I don’t get a surprise when I pull out of the garage. That’s also how it is with stylistic choices in writing. … More Stylin’

One, please

A unicycle has one wheel. A uniform is one basic outfit worn by a  group. A unicorn has one horn. And when something is unique, it’s one of a kind. Not kinda different. Not rare. One of a kind. You can’t have degrees of uniqueness. There’s no such thing as “a little unique” or “very … More One, please

Here’s the pitch

You get into the elevator, and — omigosh — the company president steps in with you. It’s just the two of you, and he can’t walk away until those elevator doors open on the 12th floor. What a perfect opportunity to pitch your great idea for a new project. But you don’t have much time. … More Here’s the pitch

Reporting vs. writing

In my former life as a newspaper editor, I liked working with great reporters more than working with great writers. What’s the difference? Reporting involves discovering a story worth telling, figuring out who or what might make good sources, finding those sources, persuading people to talk, deciding what to ask, confirming the accuracy of what … More Reporting vs. writing